| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
A CASE STUDY OF PROMOTING FRESH BEEF THROUGH IN-STORE DEMONSTRATIONS
|
| Autores: |
Eastwood, David B.
Gray, Morgan D.
Brooker, John R.
|
| Data: |
2002-08-09
|
| Ano: |
1992
|
| Palavras-chave: |
Marketing
|
| Resumo: |
In-store demonstrations are becoming a popular way of promoting foods at the retail level. However, little information is available to guide store managers and marketers in the design and implementation of these promotions. A test demonstration for shoulder and top blade steaks is used to estimate the effects of discretionary components of this promotional strategy. Marketing implications are drawn.
|
| Tipo: |
Journal Article
|
| Idioma: |
Inglês
|
| Identificador: |
5392
http://purl.umn.edu/27543
|
| Editor: |
AgEcon Search
|
| Relação: |
Journal of Food Distribution Research>Volume 23, Number 2, June 1992
|
| Formato: |
10
application/pdf
|
|
